Marketing is a business function, involving the selection of prospective markets through market analysis and segmentation. Numerous standard definitions can be used to elucidate the concept of marketing, as well as the topics covered by it.
Despite the abundance of marketing products, choosing an appropriate topic for a marketing assignment remains a challenge for many students. Of course, this is to be expected from a field as complex and persuasive as marketing.
a. Establishing a sturdy base and gaining a clear understanding of your marketing objectives are key for selecting relevant topics and determining the appropriate goals for your product. This serves as a great starting point.
b. Gaining insight into your target market is essential when deciding which topics to focus on in your marketing strategy, and questioning your audience can be a great way to do this. By doing so, you can ensure that the products you create meet their needs and expectations.
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